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The potential for leakage aside, olestra overcame much of its bad publicity By 2000, sales had dropped to $200m and the product had become a punchline. One study found up to 9 percent of customers experienced anal oil leakage and no product can survive a reputation for subjecting people to an exxon valdez in their underpants

Between 1998 and 2000, sales of olestra products halved and the downward trend showed no signs of stopping until the wow Between the warning labels and consumers sharing horrifying experiences, sales of olestra products soon plummeted. Brand was discontinued in 2004.

They were first introduced in 1998, and were marketed using the lay's, ruffles, doritos, and tostitos brands

Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as olestra caused abdominal cramping, diarrhea, fecal incontinence. Olestra is an indigestible molecule that passes through the digestive tract too quickly, leading to abdominal cramping, loose stools, and anal leakage. So the fda later required all products containing olestra to be labelled with a warning of the potential side effects. Olestra products disappeared from store shelves shortly thereafter, with the fake fat left to be a grease stain on our collective cultural memory, summed up by two simple words

Before lay's wow chips became synonymous with 'anal leakage,' i ate my fill—and paid the price. After several varieties of wow Olean chips debuted in 1996, olestra went from a miracle food to the butt of jokes in less than a year Anal leakage became a '90s catchphrase, finding its way into comedy routines for years

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