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Company founder asa candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property. A food expert and brand strategist breaks down the history, marketing, and myths to reveal the final answer. John stith pemberton, but contrary to enduring myths, the official secret formula has never been successfully leaked

The stories of its exposure are fascinating tales of close calls, copycat recipes, and brilliant marketing, but the core recipe remains one of the most protected trade secrets in history, currently housed in a. One of the most enduring claims suggests that only two living individuals know the recipe, and to prevent a catastrophic […] Life's little mysteries confirms that this is the real coke, but it's no big secret.

This includes physical security around the vault as well as digital security protocols for any company documentation related to the formula.

This aura of secrecy has spawned numerous myths about the company's efforts to safeguard its formula

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